This pin was available exclusively to Disney Vacation Club members who took a cruise on the Disney Magic from September 12th to September 16th, 2010. It features Cogsworth and Lumiere holding the Sorcerer's Hat, which has glitter and sparkles and magic and all that good stuff pouring out of it. It came on a card that duplicates the Diamond Edition release's cover art, minus a portion cut out to display the pin. The inside of the card, in addition to holding the pin, contains an invitation that reads: This October, the "Tale as Old as Time" is going high-def. Disney Vacation Club invites you to gather beneath the stars for "The Disney Blu-ray Preview" of Beauty and the Beast on the ship's outdoor Screen. Take a closer look at one of Disney's most inspired classics. "There may be something there that wasn't there before." Check your Personal Navigator for details about this special screening, and look for Beauty and the Beast for the first time on Diamond Edition Blu-ray and DVD Combo Pack on Oct. 5. Appears to be part of a series of DCL/DVC-exclusive pins commemorating the Diamond Edition releases of classic Disney movies, which includes pin #73061. Measures approximately 1 5/8" x 1 3/4"; two pin posts.