This pin was released with the Blue Ray DVD edition of "UP" on Nov. 10, 2009. It was exclusive to Costco Stores. Price of DVD with pin $28.99. Pin features a "Grape Soda" bottle cap attached to a safety pin. The bottle cap is light purple with a pewter color edge to the bottle cape and safety pin Measures 1 7/8"W x 1 1/8"H. It is one solid piece. Back is marked @Disney/Pixar China. It has one post. Similar in design to Pin #74902.